ESPR-ready · launches July 2026

Every passport, accounted for.

Digital Product Passports for SMB textile brands — GS1 QR codes, supplier traceability, ESPR-aligned data, AI-assisted product setup. Field teams scan, regulators verify, customers register their purchase. From £49/month.

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§ 01 / platform

Built for what textile brands actually need

ESPR Article 9 spells out the data fields. We've already built the database to hold them, the supplier portal to collect them, and the AI to fill in the gaps.

01.01

ESPR-aligned out of the box

EORI · VAT · EUID · LEI on every workspace. PEFCR eco-score. PFAS + REACH SVHC. GS1 Digital Link short-form URLs. Ready for the July 2026 Central Registry.

01.02

AI does the typing

Paste a spec sheet or snap a hangtag — AI drafts product, fibre composition, care text, repair guidance, end-of-life. Every output marked AI-assisted per EU AI Act Article 50.

01.03

Supplier portal that suppliers use

One-click invite link, no account creation friction. Suppliers upload certificates (OEKO-TEX, GOTS, REACH) and we extract the data. Tier-1 to Tier-4 mapped.

01.04

Consumer-facing viewer

GS1 Digital Link QR codes scan to a branded, mobile-optimised viewer. Resale + repair shop links built in. Scan-to-register builds your owned audience.

01.05

W3C Verifiable Credentials

Every passport signed as a W3C VC JWT — cryptographically tamper-evident for regulators and downstream platforms. JWKS at /.well-known/jwks.json.

01.06

Regulator-ready exports

One-click ZIP export: products, batches, certificates, supply chain, audit log — all in a signed bundle ready to hand to an auditor without redaction.

§ 02 / how it works

From signup to scannable QR in under an hour

Most brands have a working passport live the same afternoon.

Connect

Sign up with your email. Add your EORI / VAT and brand basics. Invite your suppliers with one click — no account creation on their side.

Design

Add your first product — or have AI draft it from a spec sheet PDF or hangtag photo. Map fibres, care, repair, eco-score, end-of-life.

Ship

Print QR codes on the care label. Customers scan to see the passport. You're ESPR-ready before the deadline.

§ 03 / pricing

Pricing that doesn't punish small brands

Pick the plan that fits your stage. Upgrade or downgrade anytime; no annual lock-in.

ESPR is EU law from 19 July 2026. The textile Annex VIII delegated act lands Q2 2027 with an 18-month transition — we've already built the data fields.

Starter

Your first DPP, fast.

£49 / month

For solo founders + indie brands getting ESPR-ready.

  • 50 SKUs · 2 users · £5 AI / mo
  • ESPR Article 9 operator identifiers
  • GS1 QR codes + Digital Link viewer
  • Public branded passport viewer
  • PFAS + REACH SVHC declarations
  • W3C Verifiable Credentials
  • 90-day audit log
  • Email support (within 48h)
Start Starter

Scale

Scale across markets + systems.

£499 / month

For multi-channel brands going international.

  • Everything in Growth, plus:
  • 2000 SKUs · 15 users · £100 AI / mo
  • Advanced compliance dashboard
  • CSV bulk export
  • 3-year audit log
  • Priority email support (within 8h)
  • Custom passport domain — coming Q3
  • Read-write REST API — coming Q3
  • Shopify product sync — coming Q3
  • Multi-language passport viewer — coming Q3
Start Scale

Enterprise

Procurement-ready.

Custom

For mid-market + enterprise with formal procurement.

  • Everything in Scale, plus:
  • Unlimited SKUs, users, AI assist
  • SSO (Workforce Entra / Okta / Google)
  • DPA + procurement docs
  • SLA with service credits (99.9% / 4h)
  • Dedicated CSM + white-glove onboarding
  • Annual contract + invoice billing
  • Unlimited audit log retention
  • SCIM user provisioning — coming Q4
  • Multi-workspace — coming Q4
Contact sales

All prices in GBP. Annual billing gives you 2 months free vs paying monthly. No VAT charged today — BrainBoxIT Ltd is below the UK VAT threshold; EU business customers self-account via reverse charge. Stripe-processed; your card details never touch our servers.

§ 04 / industries

Built for SMB brands, not enterprise procurement cycles

Enterprise DPP platforms are built for the largest fashion houses, with six-figure contracts and multi-month rollouts. We're built for the brand with 50 to 2,000 SKUs and 18 months to be ESPR-compliant.

Hovermarks Passport Enterprise DPP platforms
Starting price£49 / mo$50,000+ / year
Self-serve onboardingUnder 1 hour3-month implementation
AI-assisted product setupBuilt in
Consumer closet (B2B2C)IncludedAdd-on
ESPR Annex VIII fieldsPre-builtCustom config
W3C Verifiable CredentialsYesSome
§ 05 / faq

Common questions

01 When does ESPR actually kick in?

The EU Central DPP Registry goes live 19 July 2026. Textile-specific delegated acts expected Q2 2027 with an 18-month transition window. Brands that wait struggle to backfill data.

02 Do I need a workspace per brand or per legal entity?

Per economic operator (the entity placing the product on the EU market). One workspace can hold multiple product lines; ESPR Article 9 identifies the operator via EORI / VAT / EUID / LEI.

03 What about my existing PIM or Shopify catalogue?

Shopify product-sync webhook + CSV importer for any other source. AI also drafts products from spec-sheet PDFs and hangtag photos so backfilling legacy SKUs is fast.

04 Who owns the data?

You do. Your tenant data is logically isolated, passport JSON is exportable any time, regulator export builds a portable ZIP bundle on demand. GDPR Article 15 + 17 endpoints first-class.

05 Is AI usage capped?

Every plan includes a per-month AI assist budget. When you hit the cap, AI features pause until the next billing period — no surprise bills.

06 What happens when I cancel?

Your passports keep resolving (so consumers who scanned QR codes don't get a broken link), but you can't make new edits. Export your data any time; held read-only for 90 days then purged.

§ 99 / action

Be ESPR-ready before the deadline catches you.

Pick a plan, get your first passport live this week. Founding-partner pricing while spots last.